At the ceremony of awarding the prize "Oscar" participants of the movement Girl Scouts handed out cookies, and one of the packages went to DiCaprio. This moment was captured by photographers, and the resulting picture became the basis for many memes.

The incident and beat themselves girl scouts. Inspired by the famous meme "Be like bill", they wrote the ad copy read: "This is Leo. Leo wants an Oscar. Leo buys Girl Scout Cookies at the ceremony. Leo wins the Oscar. Leo smart. Be like Leo".

DiCaprio received an Oscar for her role in "Survivor".